LaneFocus App Launch

LaneFocus is the ultimate family road safety app designed for both driving teens and their concerned parents. In an effort to keep teenage driving safety at the forefront, LaneFocus' goal is to transform the behind-the-wheel experience while ensuring peace of mind for parents. Navigating the road has never been safer or more educational with the LaneFocus App!

Founded by Dustin, a devoted father with a deep commitment to his children’s safety, LaneFocus was created to tackle the growing challenge of distracted driving. Driven by his commitment to safeguarding young lives, he embarked on a mission to create a solution that would make a tangible difference and thus, LaneFocus was born.

I was brought on board to assist with this meaningful project. Dustin needed a comprehensive update for the LaneFocus website, email platform setup and email marketing support, as well as, the development of a social media strategy.

To address these needs, we decided to rebuild the website using a more suitable platform that aligns with the registered domain and offers better long-term capabilities. Once the app launches this fall, the website will feature pricing plans, a download link, and a blog.

Initially, the brand had a Facebook page without a strategic approach and lacked an Instagram presence. I have since worked to establish and grow the LaneFocus brand on both Facebook and Instagram, ensuring that potential users are familiar with the app’s mission and values by the time of the launch.

Additionally, we have set up an email marketing system through Mailchimp to keep our audience informed about launch updates and other news.

Currently, our focus is on further developing the brand’s presence on social media and finalizing the app's launch plans.