Nationwide Investment Videos

After Nationwide acquired 17 new mutual funds, we needed to focus on mutual fund education and further establishing our credibility in the mutual funds space. I led the content management strategy for Nationwide Mutual Funds’ investment philosophy videos for six product webpages ultimately establishing credibility as an asset manager and building our brand recognition and value-add offerings. The project involved extensive coordination between marketing leadership, digital and product teams, as well as managing our vendor communications and relations.