Nature's One Email Strategy

When I joined the Nature’s One Marketing team in 2017, our Mailchimp emails were primarily used for product, company, and order updates. The decision was made to migrate to the Klaviyo email platform where I built out a robust, custom email strategy for welcome emails, monthly newsletters, win-back campaigns, abandoned cart campaigns, transactional emails, etc. I also built SMS capabilities and flows for even more convenient communication with parents. The more we engaged with our customers, the more parents turned to us as an informational resource, and the more revenue we generated.